Beat Saber on Quest 2 at NBA Crossover
With Deeplocal
Culture Research, Concepting, Strategy, Writing
Beat Saber’s goal at NBA Crossover was to help shift the perception from “VR is for gamers” to “VR is for everyone.” Meta got Deeplocal on board to introduce the rhythm game demo into an iconic space of sport and culture, tapping into the drip of culture.
DRESSED IN QUEST
DRESSED IN QUEST
On top of a fun demo, the Quest All-Star Challenge was an opportunity to turn fans into billboards, customizing swag with Beat Saber tournament high scores on the spot to show off throughout the event.
