Resident Evil 4 on Quest 2

With Deeplocal

Concepting, Strategy, Writing

 

The beloved franchise hits VR for the first time. To promote the title’s launch, we created the ultimate face-your-fears Halloween event that blows your local trunk-or-treat out of the monster-infested water.

2022 Regional Gold Addy: Guerrilla Marketing

2022 Regional Gold Addy: Branded Content & Entertainment for Online/Interactive

FEAR TRUCK

FEAR TRUCK

Quest 2 wanted the ultimate face-your-fears experience. So, we took the already terrifying VR experience, and took it on the road with integrated 4D elements that brought the game to life: blood splatter, projectile guts, haptic floors. All in.

Coverage by AdAge, Muse

Reprise at The Game Awards

900k Twitch live stream viewers