When diving into the ravenous fanbase of LIB diehards, a recurring theme was a deep desire for connection. Whether with wine-filled watch nights or a heartfelt desire to be cast on the next season, fans were drawn to the ways Love is Blind brought people together. The concepts we pitched embraced that. Ultimately, the executed activation brought people together through united fandom and wishes fulfilled with a pod tour that gave pedestrians a chance to experience to show for themselves and rub elbows with the cast.