Quest Day
With Deeplocal
Concepting, Strategy, Writing, Mascot Invention
Drop culture played a part in this 6-drop holiday spectacle, giving fans a chance to cop a novel invention for their VR affinity. A quirky storyline and merry mascot had fans hovering around the refresh button all day long. Merry Questmas.
QUEST DAY
QUEST DAY
The “Quest is Ready” campaign culminated in a holiday event that promised to prepare VR fans for outlandish gameplay hijinks. Along the way, Questy, the new Meta Quest mascot, was born out of my own lo-fi photoshop of the soon-to-be plushie (which also made a Super Bowl Commercial cameo a couple months later)
Coverage by UploadVR, CNET, Android Central, VR Scout,
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