Savers at NYFW

With Electric Coffin/House of Sorcery

Concepting, Experience Design, On Site Installation

 

To highlight Unilever’s clothing-saving deodorant, Savers wanted to spread the word about textile waste during New York Fashion Week. They wanted to go big, so we went big. Like, really big.

THE DRESS

THE DRESS

This New York Fashion Week, Savers and Unilever encouraged New Yorkers to take care of their clothing, donate, and shop second hand to avoid textile waste with a larger-than-life tribute to what will end up in a landfill otherwise.