Windows 11 at Microsoft Experience Centers
With Deeplocal
Creative Concepting, Strategy, User Experience
Windows 11 was to be positioned as having a solution for just about anyone, any time. With its broad range of features and long list of target audiences, our team was tasked with finding a user-friendly display to attract each user to information relevant to their own life without alienating another.
WINDOWS 11
WINDOWS 11
Beside the lenticular, two monochromatic desk scenes showcased a “day-to-night” approach to features with demos for work and play.
Two key installations were introduced to Microsoft’s Sydney, New York, and London experience centers. My first contribution was an interactive lenticular display, offering a “choose your own adventure” overview of features where guests customized information to their own persona: gamer, professional, creative, or student.